Sonar – Geospatial technology

Sonar needed more than a new look—it needed an identity that shows its geospatial strength and vision to connect the next dimension.

01. The Story Behind

In a rapidly evolving digital age, PT Sonar Nusantara Utama (SNU) emerged as a bold player in Indonesia’s geospatial industry—bridging science and engineering with real-world solutions. While Sonar’s expertise grew, its brand identity struggled to keep pace. It lacked a strong symbolic presence to communicate its values: innovation, integrity, accuracy, and national pride.

02. The Challange

Rebranding Sonar wasn’t about creating a new look—it was about embodying a mindset. The goal was to craft a symbol that reflects Sonar’s dual strength: technical capability and social responsibility. The new mark balances form and function, built on a cosmology of ecological consciousness and national aspiration. It represents movement, transformation, and clarity—core aspects of geospatial intelligence.

The new identity is more than visual—it’s semantic. It redefines Sonar’s voice through its mission: to be a world-class, engineering-based technology firm that delivers real-time, high-accuracy solutions across land, air, and sea. It speaks to Sonar’s commitment to being agile, transparent, and visionary.

03. The Result

With its rejuvenated identity, Sonar now projects a powerful presence—one that aligns with its ambition, expertise, and future-forward vision. The new brand strengthens recognition, deepens client trust, and positions Sonar as a strategic collaborator in Indonesia’s digital transformation journey.

It is a brand that not only maps the world—but redefines how we move through it.