Sekilast – Shoecare

Designed to be functional and friendly, Sekilast packaging turns everyday shoe care into a clean, confident experience.

The Story Behind:

Sekilast was created to introduce a fresh perspective on how people care for their shoes. In a market where shoe care products often appear overly technical or outdated, Sekilast aims to make maintenance feel accessible, modern, and part of everyday self-care. The brand draws inspiration from the way younger generations treat their personal items with intention and pride.

The Challenge:

The main challenge was building a packaging system that communicates clarity and personality at once. Most shoe care products on the market are visually cluttered or heavily masculine. Sekilast needed a look that would resonate with a younger, style-conscious audience while still maintaining a sense of trust and quality.

The Result:

The final packaging design presents Sekilast as a shoe care brand that is both modern and user-friendly. The use of warm amber bottles adds a natural and premium feel. Labels are designed with soft gradients, custom illustrations, and clean typography that make each product instantly recognizable. Product names are prominent, supported by short benefit lines that are easy to read and informative.

The system creates a visual connection between all products, reinforcing brand consistency while allowing each item to maintain its unique role. Customers described the packaging as clean, reliable, and refreshing compared to other options on the market. Sekilast successfully positioned itself as a care brand that fits into daily life without overcomplicating the experience.