Bina Informatika – Vocational school

SMK Bina Informatika is the pioneer in merging technology and creativity to build a brighter digital future

The Story Behind

In today’s fast-moving digital era, SMK Bina Informatika stands as a vocational school specializing in IT and the arts—bridging technological logic with creative expression. Proudly carrying the tagline “The Pioneer of IT School,” it has long been a place where students sharpen their technical skills while exploring artistic ideas. Yet, as the school’s vision and teaching methods evolve, its visual identity has not fully captured its modern, collaborative, and innovative spirit.

The Challenge

Rebranding SMK Bina Informatika is not simply about a fresh look—it is about building a visual identity that reflects the school’s dual strength: technical excellence in information technology and sensitivity in creative artistry.
The challenge lies in creating key visuals that are relevant to the younger generation, adaptable across digital media, and firmly rooted in the school’s character. The new identity must embody SMK BI’s core values: innovation, creativity, collaboration, and the courage to lead change. It needs to become a symbol that is not only seen but felt—one that inspires students, educators, and the community to keep moving forward.

The Result

Through a refreshed, modern, and dynamic design approach, SMK Bina Informatika now embraces key visuals that harmoniously blend elements of technology and art. Colors, typography, and graphic patterns are crafted to radiate energy, represent the spirit of exploration, and adapt seamlessly across platforms—from social media to school events.
This renewed identity strengthens SMK BI’s image as a school that not only keeps up with the times but also shapes the future—an institution that teaches how technology and art can work hand in hand to create work that truly matter