Topscore – Sports equipment
From the field to the court, Topscore brings the gear that keeps you moving and winning.
Brand Strategist: Marchel Alhamdi
Visual Designer: Marchel Alhamdi
Creative Director: Sean Marks
Asset Producer: Nina Ko, Sean Marks
Brand Experience: Iris Melo
Project Director: Caden Rivers
Photographer: Jonah Stern
Category:
Branding, Stationary
Release date:
Jun 25, 2022
Client:
Imam Chroz
Topscore is your ultimate sports destination, where you'll find everything you need to achieve your victory.
The Story Behind:
Topscore grew rapidly and became a rising name in the sports equipment industry. But as the brand evolved, its logo remained too basic—just plain text with no strong visual identity. It didn’t represent the energy, ambition, and drive that Topscore was known for. The brand needed something more powerful, something that could visually express its commitment to progress, performance, and the spirit of always reaching higher.
The Challenge:
The idea was to craft more than just a logo—it had to be a symbol that captures Topscore’s momentum and mindset. I designed a mark that speaks through movement and meaning: an upward arrow to represent the drive to reach the top, blended with the silhouette of a player scoring a goal to reflect passion and action. The choice of red shows power and determination, while white brings clarity and balance. Every element was made to reflect who Topscore is, and who it’s becoming.
The Result:
With this new identity, Topscore now stands out with a visual that truly speaks for the brand. It builds stronger recognition, connects with customers on a deeper level, and shows exactly what the brand is all about—always moving forward.
